Benjamin Moore: Proudly Particular

“It’s like watching paint dry; that’s how the world describes boredom. But some of you know paint can bring a wall to life. Because you are particular and that’s good. Particular helps you find the perfect color.”

We worked with director SEGA and LA-based agency The Sweetshop Films on this 2018 campaign for Benjamin Moore, shot in Spain in 2017.

Through the development process, we provided technical consultancy to The Sweetshop. Creating the illusion of depth on a flat surface required co-ordination between the camera angles used in the pre-shot footage and the projection angles used to shoot the final film.

Then, on location in Madrid, we sourced local 30k laser projectors and supplied mapping equipment, media servers and crew.

Client:
The Sweetshop Films

Location:
Madrid, 2018

Services:
Technical Consultancy
Equipment Hire

Team:
Technical Consultant: Ian William Galloway
Technical Consultant: Dick Straker
Technical Consultant: John O’Connell
Programmer: Ingi Bekk

Production Credits:
Director: SEGA

Photos:
Screenshots © Benjamin Moore