Stranger Things: The Drive-Into Experience

Attention all Stranger Things fans! Drive into Hawkins from the safety of your car

It’s time to travel back in time to 1985 and become a Hawkins resident – in real life. Adventure calls, so gather your friends and drive to the Starcourt Mall. Immerse yourself in the thrilling world of Stranger Things, where you will take part in a “drive-into” experience like no other.

In terms of scale and elaborateness, no translation of the hit Netflix series comes close to Stranger Things: The Drive-Into Experience, which is currently operating in Downtown Los Angeles until March 2021. What they were able to accomplish, especially during a time when health and safety protocols prohibit any of the kind of traditional experiences you might expect, is staggering. It’s an unforgettable journey to Hawkins, Indiana. – Collider

You will unlock the untold story of Hawkins in this unique format event – all from the safety of your car. In a central DTLA location, you’ll dive into and explore a living, breathing story to savour some of the best moments from the Netflix series and maybe even witness some unforeseen and unusual occurrences.

Secret Cinema, which handled the creative duties, has crafted a truly transformative space, especially when you consider all of the physical and public health restrictions they must be stuck with – TimeOut LA

We worked with Secret Cinema to bring Stranger Things: the Drive-Into Experience to life in LA under pandemic regulations. Working with content from Netflix, elements from our previous London show (Secret Cinema presents Stranger Things) and new animation, we created a drive-through experience like no other.

Content creation and creative direction was finalised by the Mesmer team in London before being handed over to Caite Hevner and her team stateside. Mesmer stayed on hand to re-edit, re-animate and provide technical support throughout the process.

Client:
Netflix
Secret Cinema

Location:
Secret Location, Los Angeles, 2020

Services:
Video & Projection Design
Content Creation

Team:
Video Designer: Daniel Denton
Video Designer: Ian William Galloway
Systems Designer: Salvador Bettencourt Ávila
Associate Designer: Caite Hevner
Animator: Rafael Vartanian
Animator: Eleisha Brand
Animator: Lea Nagano
Animator: Dimitris Simou

Production Credits:
Creative Director: Matt Bennett
Movement Director: Matt Costain
Production Designer:Tim McQuillen-Wright
Composer: Rival Schools

Photos:
© Netflix/Fever