Secret Cinema: Blade Runner The Final Cut

We continued our ongoing collaboration with Secret Cinema in March 2018 with ‘Secret Cinema presents Blade Runner: The Final Cut – A Secret Live Experience’.

In a secret warehouse in East London we re-created Blade Runner’s iconic retro-future-Chinatown in all its neon glory, providing content design and creation, technical consultancy, crew and installation.

Mesmer oversaw all video installation on-site,  making use of LED walls, projection, holographic special effects, interactive touchscreens and TFT and CRT video monitors. In total, we used over 60 screens and various media servers and small media players. We even developed a custom media player unit to run many of the standalone screens dotted around the space.

“A large-scale, fully sensory experience that’s entirely transportive in its effect. – The Independent”

We then created in-world advertising, new channels, music videos, flight data, content warnings, medial and science readouts and police data feeds to fill the screens with a constantly changing environment of visual media.

We worked closely with the Secret Cinema marketing and branding teams to make sure all the future-company logos were consistent across all the in-world advertising and worked with Asahi, Johnnie Walker and Tesla to create themed retro campaigns for use across the site.

“Exciting, evocative and loaded with detail” – Time Out

Overall, we created over 200 separate clips, idents, special effects and adverts for the site, with six animators working on and off-site, and continued adding to the world after opening night as new cast and sponsors were added to the show.

Secret Cinema’s Blade Runner ran for 20 weeks, playing to 1000 Chinatown residents a night.

Client:
Secret Cinema

Location:
Secret Location, London, 2018

Services:
Video & Projection Design
Technical Consultancy
Content Creation

Team:
Video Designer: Ian William Galloway
Systems Designer: Salvador Bettencourt Ávila
Animator: Daniel Denton
Animator: Rafael Vartanian
Animator: Letty Fox
Filmmaker: Bella Riza
Filmmaker: Hayley Egan

Production Credits:
Creative Director: Fabien Rigall
Performance Director: Tom Maller
Production Designer: Tim McQuillen-Wright
Lighting Designer: Terry Cook
Sound Designer: Emmet O’Donnell

Photos:
© Secret Cinema
© Mesmer