Sun Princess

Brand Events

6 Jun

Written By Mesmer

Sun Princess was Princess Cruises' largest ship ever built, launching in early 2024, with a sister ship, the Star Princess, due in 2025. The 21-deck ship has accommodation for 4300 guests and 1600 crew, as well as restaurants, theatres, and performance spaces throughout.

MESMER worked with Princess to develop content for numerous spaces throughout the ship. The LED screens sited in the central piazza, above swimming pools, in relaxation areas and in areas of high footfall are active 24/7, requiring a program of engaging, on-brand content that changes according to the day's activities and the location of the ship. We designed all content for these screens, starting by working with the existing brand guidelines to develop an installation piece that could run for 72hrs on-board, slowly shifting and adapting to the mood of the day, with specific states geared towards intimate cocktail evenings, sunrise sessions, and late-night parties, and broken up by 'Glockenspiel moments' - audiovisual animated sequences that activate the spaces, turning them into clockwork calendars, butterfly houses or magical gardens.

In addition to this we developed show-specific content for over 30 specific events across the ship, including circus performances, live music events and game shows. Over 800 individual clips were sourced, edited, illustrated and animated by the Mesmer content team, along with sound design, music supervision and software development where required.

All of this required considerable logistical planning and liaison with the client. We worked closely with the Princess Cruises Entertainment team, with branding, and with a wide range of external directors, choreographers, production companies and vendors to make sure that all the shows could be programmed, stores and operated easily by the onboard crew. Mesmer provided technical planning, programmers and on-site crew, and off-site support over a nine-month period of development and installation.

CREDITS

Project Manager: Ian William Galloway

Video Designer: Daniel Denton

Technical Designer: Salvador Bettencourt Avilla

Unreal Developer: David Butler

3D Modelling: Rafael Vartanian

Animator: Jachym Bouzek

Animator: Arisha Lakhani

Animator: Nathan Fernée

Animator: Ben Persaud

Animator: Alize Sotelo

Video Editing: Jakub Krumpolc