Balenciaga: TRACK at Selfridges

Balenciaga launched their new ‘Track’ range with a multiscreen video installation at their Selfridges London concession.

Working with production agency La Mode En Image, Mesmer co-ordinated closely with Souvenir to design and install a highly ambitious installation without compromising the artistic vision of Balenciaga and the integrity of Selfridges’ newly refurbished Corner Shop space.

342 panels of LED were installed to create 7 sections of 3 meter high walls, that played content 24/7 for two weeks. Mesmer oversaw the installation, programming and advised on all technical aspects concerning media, playback and LED screens.

Client:
La Mode En Image

Location:
Selfridges Oxford Street, London, 2018

Services:
Video & Projection Design
Technical Consultancy

Team:
Video Designer: Dick Straker
Technical Consultant: John O’Connell
Project Manager: Hayley Egan
Programmer: Dan Trenchard

Photos:
© Tom D Morgan