Using Pepper’s Ghost techniques, Dick Straker of Mesmer created this illusion for Alexander McQueen’s show in Paris.

Inside an empty glass pyramid, a mysterious puff of white smoke appeared from nowhere and spun in midair, slowly resolving itself into the moving, twisting shape of a woman enveloped in the billowing folds of a white dress. It was Kate Moss, and as a visual effect it received a standing ovation at the show.

Various recordings of the event have over 70,000 hits on Youtube, with many other companies claiming involvement, and entirely fictitious technical explanations (such as holograms).

Mesmer Alexander McQueen A/W 2006